Breaking through the noise of a category with story vignettes.


The concept of our digital campaign portrayed Janes and the 100 façons (Sansfaçon) family. The campaign followed the life of a Janes who represents the typical Québec mom: ingenious, fun, clever, fashion savvy consumer, loves to cook… and strapped for time. Aren’t we all…

The audience enjoyed Janes tips and ingenious solutions to life’s challenges, in 3 episodes through out the year. 

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