The belief at the core of the MARS® brand is that the more you put into life, the more you get out of it. The makers of MARS® are dedicated to rewarding and restoring Canadians, especially those that are making a difference, and this first came to light in Grand Manan, New Brunswick, in 2011. The brand teamed up with the local community to complete the build of a much-needed heated mezzanine at the Grand Manan Community Centre. As an evolution of this initiative, the MARS® brand, in partnership with Hockey Canada, is now thrilled to announce the launch of the MARS® PLAY YOUR PART™ campaign – calling on all Canadians from coast to coast to help community rinks in need!
By purchasing a specially marked MARS® bar and entering the PIN code found inside the wrapper atwww.marsbar.ca, Canadians have the opportunity to activate a $5 CDN Mars Canada Inc contribution
towards participating community rinks in need of renovations. Activating a PIN will also give Canadians the chance to win** an instant win prize.
With the help of Hockey Canada, the MARS® brand team has identified five local community rinks and arenas from across the country whose individual stories are featured on www.marsbar.ca. Each rink will benefit from a minimum Mars Canada Inc. contribution of $5,000 CDN, and could receive up to a maximum of $20,000 CDN towards hockey related improvements and renovations that will have a memorable impact on their community.
TMO 