MasterCard Global Destination Cities Index

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Vancouver and Toronto Neck-and-Neck in Attracting International Tourists and Reaping Economic Benefits of Tourism:MasterCard Global Destination Cities Index

However, Canadian cities not expected to crack the top 20 international destination cities ranking

Toronto is expected to be slightly ahead of Vancouver for fourth place among overnight international travelers in North America, but tourists are expected to spend $2.3-billion (35 per cent more) in Vancouver than in Toronto in 2013, according to MasterCard’s Global Destination Cities Index, an analysis of international travel and visitor spending in 132 major cities.

“This suggests that Vancouver has done a better job creating the activities, the arts, culture, entertainment and historic sites that visitors will pay to experience,” said Dr. Yuwa Hedrick-Wong, the economist who serves as Global Economic Advisor to MasterCard. “That’s important because those visitor dollars create a lot of jobs, economic activity and social benefits.”

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