We were called upon to help get Lays Super Bowl sunday TV advertisement buzz before it airs…. Obviously we are not going to spill the beans….
On Super Bowl Sunday, Canadians will be filling chip bowls with their favourite Lay’s potato chip flavours – including Ketchup, Dill Pickle and Bar•B•Q – while they enjoy the show with family and friends. This year the Lay’s brand is going beyond the bowl during the Super Bowl halftime show with a unique and fun new TV advertisement. In an exclusively Canadian commercial starring Martin Short, one of Canada’s comedic legends, the brand is revealing an exciting Lay’s contest for 2013.