If there were such things as «PR dream teams» Joannie Rochette (former figure skating champion) and Almond Breeze would certainly be THE champions in Québec. The choice of a spokesperson for a brand should neither be too on-the-nose nor too bizarre. Somewhere in the middle is where consumers are intrigued. They want to reconcile how this is working—that engages them. Joannie Rochette was such a perfect pairing for Almond Breeze on the Quebec market. With over 25 interviews in a day…It felt like the olympics all over again:)
Joannie Rochette at Almond Breeze event
TMO 