Underwareness and courage


The rewards associated with working for a cause cannot be counted in money but rather in sheer satisfaction of having contributed to making a difference.  The «Underwareness campaign» for Depend is such a project.

Our blogger program was designed to help shatter the stigma associated with incontinence and bring to life in the Québec culture Depend #Underwareness campaign that inspired to “Drop your Pants” for the cause. As well, the campaign educated the public about bladder control issues to pre-empt negative conversation

To help break down the negative feeling around incontinence we sourced bloggers who would share emotional and inspirational  stories of family members about how Depend helped them gain their dignity and life back. 

The results of our campaign gave us all lessons in courage and renewed faith in the strength in the human spirit.  


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